Learning Search Engine Promotion on Your Own

June 26, 2020
Digital Marketing

Learning Search Engine Promotion on Your Own:

SEO promotion is very popular, they want to learn and teach it to other people. They conduct many webinars, lessons, meetings and other strange words, if only to attract more attention and get attention. But is it worth it? Is it worth it to spend money on courses, lessons and other “valuable information from sealed sources that cannot be found just like that?


1 Can I learn SEO myself?
2 1. SEO terms
3 2. The semantic core
4 3. Distribution of requests on pages
5 4. Internal website optimization
6 5. External optimization
7 6. Tracking Results

Can I learn SEO myself?

Of course you can, but you need to fully understand this process. It will not work to learn everything in one go. Constantly have to update and replenish their knowledge. Because the principles of the search engines, the anti-spam and ranking algorithms are changing, they use neural networks and other new technologies to analyze sites, the meaning of their text, page content.

If you understand this, and are ready to update your knowledge after each new update of search engine algorithms, then this work is for you.

1. SEO terms:

Always look for information that you don’t know. Finding information is an important part of your work.

General terms:

• hosting;

• domain / domain name;

• website;

• database (DB);

• JS / JavaScript;

• traffic;

• Yandex.Metrica / attendance counter / analytics system;

• semantic core;

• Yandex and Google Webmaster panel;

• subdomain;


• relevance;

• WhoIs;

• KPI.

Internal Optimization Terms

• content;

• URL;

• CNC;

• volume of text;

• percentage of occurrences;

• CMS / management system and the main ones: 1C-Bitrix, WordPress, Drupal, Joomla;

• relevant document;

• administrative panel (admin panel);

• FTP;

• backlight in the issue;

• TF / IDF;

• Title / Title;

• Meta tags / Description / Keywords;

• Noindex / Nouindeks;

• CSS styles file / styles file.

External Optimization Terms

• anchor;

• exchange of links;

• reference aggregator;

• inbound / outbound link;

• external / internal link;

• linkless link;

• TIC / thematic citation index (already ICS);

• Yandex.Catalog / YACA;

• PR / PageRank;

• NPS / SNSS in Yandex;

• VIC / weighted citation index (analogue of PR);

• ahrefs and LinkPad services (ex. Solomono);

2. The semantic core:

One of the main steps to promote a site in organic search is to search for queries and compile a kernel from the words used to promote them. The result of website promotion depends on the quality of the selected requests.

What you need to collect and compile the semantic core:

  • Use the Yandex Wordstat wordstat.yandex.ru service.
  • Use the Google AdWords Keyword Planner.
  • Learn to work with Key Collector.
  • Learning to work with Microsoft Excel or Google Spreadsheet (at a basic level is enough).
  • First, try to collect about 100 of the most relevant queries for your project. That will be quite enough.

3. Distribution of requests on pages:

When you created the semantic core you need to write a ToR for copywriters (to use your keywords, the texts were unique and relevant, text size from 2500 characters)

4. Internal website optimization:

Internal optimization comes down to ensuring that all important tags are affixed (title, h1), the text has markup, headers, images with alt parameters specified. A full list is best viewed in the inquiries from Google and Yandex.

5. External optimization:

Unfortunately, it does not come down to internal website optimization. The external parameters also play a huge role. These include links, references to your site, collection of positions on request, as well as competitiveness.

To do this, you need:

  • Perform a competition analysis for your search queries.
  • Remove actual site positions on requests from the semantic core.
  • Accurately build reference mass. Be sure to control the indexing of your
  • links as well as changes in positions on promoted requests.

6. Tracking Results:

Do not forget to follow your results. Especially after search updates when the issue is updated.

Follow the statistics in Google Analytics or Yandex Metric. If you notice a decline, or traffic growth – check on which pages, in which countries and on which devices this is happening.

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